diff --git a/crates/ecolor/src/color32.rs b/crates/ecolor/src/color32.rs
index 87f4915c..e72a3b98 100644
--- a/crates/ecolor/src/color32.rs
+++ b/crates/ecolor/src/color32.rs
@@ -295,6 +295,14 @@ impl Color32 {
     pub fn blend(self, on_top: Self) -> Self {
         self.gamma_multiply_u8(255 - on_top.a()) + on_top
     }
+
+    /// Intensity of the color.
+    ///
+    /// Returns a value in the range 0-1.
+    /// The brighter the color, the closer to 1.
+    pub fn intensity(&self) -> f32 {
+        (self.r() as f32 * 0.299 + self.g() as f32 * 0.587 + self.b() as f32 * 0.114) / 255.0
+    }
 }
 
 impl std::ops::Mul for Color32 {
diff --git a/crates/egui_demo_lib/src/demo/popups.rs b/crates/egui_demo_lib/src/demo/popups.rs
index 4cf689d3..f9815a6b 100644
--- a/crates/egui_demo_lib/src/demo/popups.rs
+++ b/crates/egui_demo_lib/src/demo/popups.rs
@@ -1,8 +1,9 @@
 use crate::rust_view_ui;
+use egui::color_picker::{color_picker_color32, Alpha};
 use egui::containers::menu::{MenuConfig, SubMenuButton};
 use egui::{
     include_image, Align, Align2, ComboBox, Frame, Id, Layout, Popup, PopupCloseBehavior,
-    RectAlign, Tooltip, Ui, UiBuilder,
+    RectAlign, RichText, Tooltip, Ui, UiBuilder,
 };
 
 /// Showcase [`Popup`].
@@ -16,6 +17,7 @@ pub struct PopupsDemo {
     close_behavior: PopupCloseBehavior,
     popup_open: bool,
     checked: bool,
+    color: egui::Color32,
 }
 
 impl PopupsDemo {
@@ -25,6 +27,74 @@ impl PopupsDemo {
             .gap(self.gap)
             .close_behavior(self.close_behavior)
     }
+
+    fn nested_menus(&mut self, ui: &mut Ui) {
+        ui.set_max_width(200.0); // To make sure we wrap long text
+
+        if ui.button("Open…").clicked() {
+            ui.close();
+        }
+        ui.menu_button("Popups can have submenus", |ui| {
+            ui.menu_button("SubMenu", |ui| {
+                if ui.button("Open…").clicked() {
+                    ui.close();
+                }
+                let _ = ui.button("Item");
+                ui.menu_button("Recursive", |ui| self.nested_menus(ui));
+            });
+            ui.menu_button("SubMenu", |ui| {
+                if ui.button("Open…").clicked() {
+                    ui.close();
+                }
+                let _ = ui.button("Item");
+            });
+            let _ = ui.button("Item");
+            if ui.button("Open…").clicked() {
+                ui.close();
+            }
+        });
+        ui.menu_image_text_button(
+            include_image!("../../data/icon.png"),
+            "I have an icon!",
+            |ui| {
+                let _ = ui.button("Item1");
+                let _ = ui.button("Item2");
+                let _ = ui.button("Item3");
+                let _ = ui.button("Item4");
+                if ui.button("Open…").clicked() {
+                    ui.close();
+                }
+            },
+        );
+        let _ = ui.button("Very long text for this item that should be wrapped");
+        SubMenuButton::new("Always CloseOnClickOutside")
+            .config(MenuConfig::new().close_behavior(PopupCloseBehavior::CloseOnClickOutside))
+            .ui(ui, |ui| {
+                ui.checkbox(&mut self.checked, "Checkbox");
+
+                // Customized color SubMenuButton
+                let is_bright = self.color.intensity() > 0.5;
+                let text_color = if is_bright {
+                    egui::Color32::BLACK
+                } else {
+                    egui::Color32::WHITE
+                };
+                let mut color_button =
+                    SubMenuButton::new(RichText::new("Background").color(text_color));
+                color_button.button = color_button.button.fill(self.color);
+                color_button.button = color_button
+                    .button
+                    .right_text(RichText::new(SubMenuButton::RIGHT_ARROW).color(text_color));
+                color_button.ui(ui, |ui| {
+                    ui.spacing_mut().slider_width = 200.0;
+                    color_picker_color32(ui, &mut self.color, Alpha::Opaque);
+                });
+
+                if ui.button("Open…").clicked() {
+                    ui.close();
+                }
+            });
+    }
 }
 
 impl Default for PopupsDemo {
@@ -35,6 +105,7 @@ impl Default for PopupsDemo {
             close_behavior: PopupCloseBehavior::CloseOnClick,
             popup_open: false,
             checked: false,
+            color: egui::Color32::RED,
         }
     }
 }
@@ -57,55 +128,6 @@ impl crate::Demo for PopupsDemo {
     }
 }
 
-fn nested_menus(ui: &mut egui::Ui, checked: &mut bool) {
-    ui.set_max_width(200.0); // To make sure we wrap long text
-
-    if ui.button("Open…").clicked() {
-        ui.close();
-    }
-    ui.menu_button("Popups can have submenus", |ui| {
-        ui.menu_button("SubMenu", |ui| {
-            if ui.button("Open…").clicked() {
-                ui.close();
-            }
-            let _ = ui.button("Item");
-            ui.menu_button("Recursive", |ui| nested_menus(ui, checked));
-        });
-        ui.menu_button("SubMenu", |ui| {
-            if ui.button("Open…").clicked() {
-                ui.close();
-            }
-            let _ = ui.button("Item");
-        });
-        let _ = ui.button("Item");
-        if ui.button("Open…").clicked() {
-            ui.close();
-        }
-    });
-    ui.menu_image_text_button(
-        include_image!("../../data/icon.png"),
-        "I have an icon!",
-        |ui| {
-            let _ = ui.button("Item1");
-            let _ = ui.button("Item2");
-            let _ = ui.button("Item3");
-            let _ = ui.button("Item4");
-            if ui.button("Open…").clicked() {
-                ui.close();
-            }
-        },
-    );
-    let _ = ui.button("Very long text for this item that should be wrapped");
-    SubMenuButton::new("Always CloseOnClickOutside")
-        .config(MenuConfig::new().close_behavior(PopupCloseBehavior::CloseOnClickOutside))
-        .ui(ui, |ui| {
-            ui.checkbox(checked, "Checkbox");
-            if ui.button("Open…").clicked() {
-                ui.close();
-            }
-        });
-}
-
 impl crate::View for PopupsDemo {
     fn ui(&mut self, ui: &mut egui::Ui) {
         let response = Frame::group(ui.style())
@@ -117,10 +139,10 @@ impl crate::View for PopupsDemo {
             .inner;
 
         self.apply_options(Popup::menu(&response).id(Id::new("menu")))
-            .show(|ui| nested_menus(ui, &mut self.checked));
+            .show(|ui| self.nested_menus(ui));
 
         self.apply_options(Popup::context_menu(&response).id(Id::new("context_menu")))
-            .show(|ui| nested_menus(ui, &mut self.checked));
+            .show(|ui| self.nested_menus(ui));
 
         if self.popup_open {
             self.apply_options(Popup::from_response(&response).id(Id::new("popup")))