diff --git a/crates/ecolor/src/color32.rs b/crates/ecolor/src/color32.rs
index e7372070..b9de323e 100644
--- a/crates/ecolor/src/color32.rs
+++ b/crates/ecolor/src/color32.rs
@@ -157,6 +157,27 @@ impl Color32 {
         }
     }
 
+    /// Same as [`Self::from_rgba_unmultiplied`], but can be used in a const context.
+    ///
+    /// It is slightly slower when operating on non-const data.
+    #[inline]
+    pub const fn from_rgba_unmultiplied_const(r: u8, g: u8, b: u8, a: u8) -> Self {
+        match a {
+            // common-case optimization:
+            0 => Self::TRANSPARENT,
+
+            // common-case optimization:
+            255 => Self::from_rgb(r, g, b),
+
+            a => {
+                let r = fast_round(r as f32 * linear_f32_from_linear_u8(a));
+                let g = fast_round(g as f32 * linear_f32_from_linear_u8(a));
+                let b = fast_round(b as f32 * linear_f32_from_linear_u8(a));
+                Self::from_rgba_premultiplied(r, g, b, a)
+            }
+        }
+    }
+
     /// Opaque gray.
     #[doc(alias = "from_grey")]
     #[inline]
@@ -502,9 +523,11 @@ mod test {
     fn to_from_rgba() {
         for [r, g, b, a] in test_rgba() {
             let original = Color32::from_rgba_unmultiplied(r, g, b, a);
+            let constfn = Color32::from_rgba_unmultiplied_const(r, g, b, a);
             let rgba = Rgba::from(original);
             let back = Color32::from(rgba);
             assert_eq!(back, original);
+            assert_eq!(constfn, original);
         }
 
         assert_eq!(
diff --git a/crates/ecolor/src/hex_color_macro.rs b/crates/ecolor/src/hex_color_macro.rs
index e95bbc46..cda00a51 100644
--- a/crates/ecolor/src/hex_color_macro.rs
+++ b/crates/ecolor/src/hex_color_macro.rs
@@ -31,10 +31,11 @@
 /// let _ = ecolor::hex_color!("#20212x");
 /// ```
 ///
-/// The macro cannot be used in a `const` context.
+/// The macro can be used in a `const` context.
 ///
-/// ```compile_fail
+/// ```
 /// const COLOR: ecolor::Color32 = ecolor::hex_color!("#202122");
+/// assert_eq!(COLOR, ecolor::Color32::from_rgb(0x20, 0x21, 0x22));
 /// ```
 #[macro_export]
 macro_rules! hex_color {
@@ -42,7 +43,7 @@ macro_rules! hex_color {
         let array = $crate::color_hex::color_from_hex!($s);
         match array.as_slice() {
             [r, g, b] => $crate::Color32::from_rgb(*r, *g, *b),
-            [r, g, b, a] => $crate::Color32::from_rgba_unmultiplied(*r, *g, *b, *a),
+            [r, g, b, a] => $crate::Color32::from_rgba_unmultiplied_const(*r, *g, *b, *a),
             _ => panic!("Invalid hex color length: expected 3 (RGB) or 4 (RGBA) bytes"),
         }
     }};
diff --git a/crates/ecolor/src/lib.rs b/crates/ecolor/src/lib.rs
index 9c4ac9b6..f4cdf4d7 100644
--- a/crates/ecolor/src/lib.rs
+++ b/crates/ecolor/src/lib.rs
@@ -105,7 +105,7 @@ pub fn linear_f32_from_gamma_u8(s: u8) -> f32 {
 /// linear [0, 255] -> linear [0, 1].
 /// Useful for alpha-channel.
 #[inline(always)]
-pub fn linear_f32_from_linear_u8(a: u8) -> f32 {
+pub const fn linear_f32_from_linear_u8(a: u8) -> f32 {
     a as f32 / 255.0
 }
 
@@ -130,7 +130,7 @@ pub fn linear_u8_from_linear_f32(a: f32) -> u8 {
     fast_round(a * 255.0)
 }
 
-fn fast_round(r: f32) -> u8 {
+const fn fast_round(r: f32) -> u8 {
     (r + 0.5) as _ // rust does a saturating cast since 1.45
 }